curating a look that represents both clarke as a brand individually & the passions that fuel him!

Main logo that provides the overall brand look in its entirety. Logo to be displayed on official documents, long form promotional materials 

(i.e. polos, hats, backpacks, foundation sponsored materials, stationary, stickers, etc.) or used in settings in which the foundation is not well known / can gain exposure. 

Think of this as the formal introduction to the foundation brand before you know it well enough to have a "nickname". 

Can remain horizontal or be stacked with icon on top of the text.

Will be most commonly used logo style! Should create a "brand identity" that people begin to associate and recognize in relation to Clarke. 

This logo will be the "nickname" in terms of the foundation logos and branding. 

This is where having the personal logo to compliment the foundation can possibly come into play! The icon should be the same as it is displayed in full logo. 

Broken off from primary logo, but will not be used often alone.